Scope of services — Part I
From quantified opportunity mapping through pack & price architecture and assortment, to the governance that keeps the growth agenda on track.
RGM scope
Creating volume, revenue and profit maps for the industry and your own business for current reality and projections for the next 3-5 years, based on macros and trends, to identify areas of focus and future investments that drive incremental revenue and profit acceleration.
Development of a list of new initiatives that generate incremental revenue based on a full analysis covering consumer behaviors and habits, usage patterns for own brands and competitors, shopper targets and their purchasing missions and how these relate to economic macros — detailed by product category, pack format and size, and channel.
Redesigning the full pack and price portfolio to generate higher revenue growth, cater to key consumer targets and main consumption occasions, with pricing strategy development and recommended price moves based on a comprehensive analysis by pack and variant against internal and external KBIs.
Defining the optimum assortment that maximizes revenue and profitability, and key in-store activation and merchandizing priorities, based on a detailed SKU by SKU analysis of internal data, competitive potential and strategic importance.
Supporting the implementation of an RGM culture by setting up routines and processes to monitor and track progress on RGM initiatives and moves, including the development of an RGM dashboard using selected KBIs with targets and benchmarks.
Our projects
| Scope of work | Algeria | Ghana | Angola | Mauritius | Egypt | Mauritania | S. Africa | Tunisia | Morocco |
|---|---|---|---|---|---|---|---|---|---|
| Strategy development with volume, revenue & profit pools | 2021 | 2022 | 2022 | 2023 | — | 2022 | 2023 | — | 2021 |
| WTP and HTW additional white space growth opportunities | 2021 | 2022 | 2022 | 2023 | — | 2022 | — | — | 2021 |
| OBPPC short- and long-term architecture and pricing strategy | 2021–2025 | 2022–2023 | 2022 | 2023 | 2021 | 2022 | — | 2025 | 2021 |
| Assortment, unforgivables and occasion-based activation | 2022–2025 | 2023 | 2023 | 2023 | — | — | — | — | 2023 |
| RGM governance, routines and tracking of progress | 2022 | — | — | 2023 | — | — | — | — | 2022 |
Completed a successful OBPPC project for Danone in Morocco in 2023 for 5 categories, as well as a detailed HOW-TO guidebook on the OBPPC process and implementation.
Part II — RTM