Coca-Cola Africa OU
Africa
Strategy, channel and competitive intelligence work across the top African markets.
- Occasions Platform Prioritization Matrix by channel for the top 5 Africa markets with lead brand, complimentary brand, segmented execution, PACE details by occasion and PiCoS elements by segment for Always On and campaign specific.
- Deep dive into the top 5 Africa markets' competition operations and financial performance, decoding current plans and anticipating future moves, plus a South Africa specific focus, with SWOTs by country, expected strategic and tactical moves, our proposed responses and rules of engagement on pricing.
- Industry detailed P&L (IPP) for 6 NARTD categories for the top 5 markets in Africa from 2024 to 2028, with detailed P&L by competitor by category, enabling scenario planning to maximize growth and reshape strategies and initiatives.
- IC Channel Strategic Growth Framework for 8 IC subchannels including priorities and objectives, business challenges and opportunities, sub-channel dynamics, consumer and shopper behavior, key initiatives, execution priorities, OBPPC lead pack/brand and PiCoS guidelines.
Coca-Cola Habibo Group
Madagascar
Assessing the Group's total businesses, business strategy, OBPPC, RTM infrastructure and capabilities, with recommendations on future design and support on implementation.
Coca-Cola Refriango
Angola
6 RTM models assessment, SWOT analysis, channel strategy, segmented PiCoS and future efficiency and effectiveness improvement recommendations.
Coca-Cola SBGS
Morocco
Launched RED and sales force automation, RTM strategy, created segmented PiCoS, established effective sales routines and a structured coaching program for sales teams.
Coca-Cola CCEP
8 countries, Western Europe
Channel strategy and RTM transformation across 4 key areas: RTM re-design, data automation and reporting, digitizing the core, and sales force capabilities and iRED using photo recognition.
New bottlers replacing Castel in West Africa
Senegal, Ivory Coast, Gabon, Burkina Faso, Cameroon, Benin
SFINX supported these countries simultaneously for a period of one year as they set up their full company structure, processes, policies, routines and operating procedures.
- Support across all commercial strategy and details from A to Z including warehousing, RTM and organizational structures.
- Business strategy set up and the most relevant Route to Market strategies proposed by country.
- Started the implementation process across all countries.
Coca-Cola Algeria and Castel Group
Algeria
Completed a full RTM and sales assessment, strategy development, implementation and follow up.
Coca-Cola CCEP Spain
Spain
Full assessment of Spain's new distributor system and sales force operations, structure and capabilities, with strategic recommendations and detailed action plans currently being rolled out across the country.
Coca-Cola CCEP France
France
Strategic and on the ground support to embed processes and routines for Sales Force Effectiveness (SFE) and in-store execution tracking (RED) for multiple categories.
Coca-Cola ECCBC
Morocco
RGM driven segmentation factoring in income levels, eco system, touristic and high traffic zones, working areas and offices, with assortment, MSL, unforgivables, PiCoS and planograms by segment.
