Commercial Excellence Consulting

Grow Revenue & Optimize Costs

We are not consultants. SFINX International is a team of 20+ ex business executives from 15 countries who ran multi-million dollar operations. We develop the strategy and see it through to execution, on the ground with your teams.

Former Coca-Cola Global VP

Leadership credential

20+ ex-business executives

Expert network

Founder active in 85 countries

Hands-on experience

SFINX International executives reviewing commercial performance data

Experience gained inside world-class companies

  • The Coca-Cola Company
  • Unilever
  • Danone
  • Mars
  • PepsiCo
  • Nestlé
  • Diageo
  • Castel

Why us

What is unique about SFINX International

01

Firsthand business knowledge & skills spanning multiple countries

Extensive experience in The Coca-Cola System with a proven track record of delivering results.

SFINX has first-hand deep understanding across European, Middle East & African markets.

We are using all our experiences gathered over the years and across over 80 countries.

02

Focus on capabilities development and transfer in your organization

SFINX team members add incremental value and secure business continuity via targeted coaching and mentoring of the local teams.

SFINX team personally deliver and animate training modules while coaching and developing internal trainers to ensure continuity.

03

We develop the Strategy and see it going through to Execution

A unique partnership model where Strategy Development rolls into Execution and Implementation phases with on the ground support, close tracking, supervision and course correction.

SFINX secures personal involvement of Senior team members who handle project work themselves and personally attend all key meetings.

Commercial execution assessment in a retail outlet

85

Countries worked in

About us

About SFINX International

The SFINX team is made up of corporate executives and business leaders with a proven track record of building sustainable businesses and practical real-life achievements, considered subject matter experts in Marketing and Commercial.

  • Founded in 2017 by the former Coca-Cola Company Global Vice President for Commercial Leadership.
  • Our founder has personally worked on the ground in 85 countries.
  • 20+ experts from 15 countries across 5 continents, plus an Analytics Department and a Visualization Agency.
  • Extensive experience in the NARTD, FMCG and food sectors for leading companies.

80% of our projects are repeat projects from very satisfied clients.

Track record

Delivering with success

8.5

Years

70+

Projects

36

Countries

Successfully completed 70+ projects across Route to Market, Sales Force Effectiveness, Business Strategy, Consumer Marketing, Revenue Growth Management, competitive intelligence and financial management.

Many detailed Marketing, RGM and OBPPC analyses and recommendations have been delivered for countries that continue to request our annual support to refresh and update them.

Reach us

Start with an email

The fastest way to begin is to send us a short note. Click the button below to open your email client with a new message addressed to us.

Email us

info@sfinxinternational.com