Commercial Excellence Consulting
Grow Revenue & Optimize Costs
We are not consultants. SFINX International is a team of 20+ ex business executives from 15 countries who ran multi-million dollar operations. We develop the strategy and see it through to execution, on the ground with your teams.
Former Coca-Cola Global VP
Leadership credential
20+ ex-business executives
Expert network
Founder active in 85 countries
Hands-on experience

Experience gained inside world-class companies
Why us
What is unique about SFINX International
Firsthand business knowledge & skills spanning multiple countries
Extensive experience in The Coca-Cola System with a proven track record of delivering results.
SFINX has first-hand deep understanding across European, Middle East & African markets.
We are using all our experiences gathered over the years and across over 80 countries.
Focus on capabilities development and transfer in your organization
SFINX team members add incremental value and secure business continuity via targeted coaching and mentoring of the local teams.
SFINX team personally deliver and animate training modules while coaching and developing internal trainers to ensure continuity.
We develop the Strategy and see it going through to Execution
A unique partnership model where Strategy Development rolls into Execution and Implementation phases with on the ground support, close tracking, supervision and course correction.
SFINX secures personal involvement of Senior team members who handle project work themselves and personally attend all key meetings.

85
Countries worked in
About us
About SFINX International
The SFINX team is made up of corporate executives and business leaders with a proven track record of building sustainable businesses and practical real-life achievements, considered subject matter experts in Marketing and Commercial.
- Founded in 2017 by the former Coca-Cola Company Global Vice President for Commercial Leadership.
- Our founder has personally worked on the ground in 85 countries.
- 20+ experts from 15 countries across 5 continents, plus an Analytics Department and a Visualization Agency.
- Extensive experience in the NARTD, FMCG and food sectors for leading companies.
80% of our projects are repeat projects from very satisfied clients.
Scope of services
SFINX Scope of Services
Commercial Strategy Development
Strategy development based on quantified long-term volume, revenue and profit opportunity mapping and analytics.
- Opportunity mapping
- Competitive scenario planning
- Governance & tracking
Strategic Pack & Price Portfolio Architecture
Revenue growth led by portfolio restructuring, pack & price architecture re-design and a pricing strategy with the next three price moves.
- OBPPC analysis
- Assortment optimization
- Next price moves
Route to Market Strategy & Distribution Model
Development of a winning route to market strategy and distribution models delivering topline, customer satisfaction and cost to serve objectives.
- RTM assessment
- Distribution structure design
- Automation & digitization
Effective Customer Segmentation
Relevant segmentation enabling strategic planning and execution, optimizing investments and creating the right areas of focus for the salesforce.
- Channel definition
- Investment optimization
- Focus areas
Sales Force Capabilities & Impact
Maximize salesforce impact to ensure operation at the highest efficiency and effectiveness levels to drive revenue growth every single day.
- Capability building
- Coaching & training
- SFE routines
In store Execution
Bringing your brand to life in store in a competitive and compelling shopper driven approach.
- Perfect merchandizing of core SKUs
- Execution tracking
- Photo recognition technology
Track record
Delivering with success
8.5
Years
70+
Projects
36
Countries
Successfully completed 70+ projects across Route to Market, Sales Force Effectiveness, Business Strategy, Consumer Marketing, Revenue Growth Management, competitive intelligence and financial management.
Many detailed Marketing, RGM and OBPPC analyses and recommendations have been delivered for countries that continue to request our annual support to refresh and update them.
Reach us
Start with an email
The fastest way to begin is to send us a short note. Click the button below to open your email client with a new message addressed to us.
Email usinfo@sfinxinternational.com


